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Viral Loops (or the Subtle Art of Incentivising Social Media Sharing)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

Front Page Cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.

The Community Manager

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

When I Created a Free 28 Day Email Course

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.

OPA (Other People’s Audiences)

Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!

The Massive Action Strategy

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.

How to Spin a Blog Post

How do you get your blog post out there and in front of the right people for your business?
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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