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You might hate office politics and that is understandable. Still, that perspective might be holding you back. Instead, you should make it a powerful skill.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
Anyone interested in public affairs, crisis communication, and political power will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques.
The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.
To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.