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7 Ways To Navigate Office Politics

You might hate office politics — and that is understandable. Still, you could turn office politics into a valuable communication skill....
Your Brand Has Zero True Fans

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

Series Review: The Loudest Voice (Showtime)

Anyone interested in public affairs, crisis communication, and political power will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques.
Increasing Efficiency by Creating an Illusion of Scarcity

The Illusion of Scarcity

The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.
Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance

Stoic Philosophy for Public Relations

To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
Conversion Theory — The Disproportionate Influence of Minorities

Conversion Theory: The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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