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Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

Review — The Loudest Voice (TV Series)

Anyone interested in public affairs, crisis communication, and political power will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques.

Increasing Efficiency by Creating an Illusion of Scarcity

The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.
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12 Simple and Useful Psychology Tricks

An animated video to showcase 12 psychology tricks to persuade others. It's valuable to know and practice these techniques to make yourself more immune to persuasion attempts by others.

Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance

To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.

Conversion Theory — The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
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The Art of Subconscious Persuasion

An animated video on various subconscious persuasion techniques.
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The Bible Scene in ‘The West Wing’

I know it's just a television show and all, but it's still so gratifying to see President Bartlett deliver this epic burn.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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