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Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.
To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.