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Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...
To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.