Home Tags Marketing Psychology

Tag: Marketing Psychology

Programmatic Brainwashing — The Scary Art of Micro-Targeting Individuals

Programmatic Brainwashing — How To Micro-Target Individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

The Surround Strategy

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...
Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance

Stoic Philosophy for Public Relations

To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
Conversion Theory — The Disproportionate Influence of Minorities

Conversion Theory: The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

Read this next