Marketing Strategy

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The CMO is dead

Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.

Why controversy is a bonafide PR strategy

There are some brands we love a...

Your strategy is bullshit

Most strategies are bullshit, unfortunately. This one-page strategy template will help you create real strategies that will help you win.

The “slight edge” in inbound marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

The surround strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.