Tag: Marketing Strategy
Why Knowing Your Brand is Better than Knowing Your Audience
If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
Critical Mass in Social Media: How Many Followers Do You Really Need?
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
The Surround Strategy
I was in Italy in the middle of summer, and it was hot.
The Italian fashion brand I...
The Slight Edge in Inbound Marketing
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Your Strategy is Bullshit
Most strategies are bullshit, unfortunately. This one-page strategy template will help you create real strategies that will help you win.
Why Controversy is a Good Public Relations Strategy
There are some brands we love a little bit more than others.
We love the brave. We love...
