Marketing Strategy

ArchiveTagsMarketing Strategy
Management Strategy

The CMO is dead

Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.
Publicity Work

Why controversy is a bonafide PR strategy

There are some brands we love a...
Management Strategy

Your strategy is bullshit

Most strategies are bullshit, unfortunately. This one-page strategy template will help you create real strategies that will help you win.
Inbound Marketing

The “slight edge” in inbound marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Comms Strategy

The surround strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.
Load more
Doctor Spin | Public Relations Blog
The Public Relations Blog
Contact me: jerry@doctorspin.org
Content, web design, photography, construction, and SEO by Jerry Silfwer. CC BY-SA 2021.