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Know your brand.

Why Knowing Your Brand is Better than Knowing Your Audience

If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
Critical Mass in Social Media — How Many Followers Do You Really Need?

Critical Mass in Social Media: How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

The Surround Strategy

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...
The Slight Edge in Inbound Marketing

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Your Strategy is Bullshit

Your Strategy is Bullshit

Most strategies are bullshit, unfortunately. This one-page strategy template will help you create real strategies that will help you win.
Why Controversy is a Good Public Relations Strategy

Why Controversy is a Good Public Relations Strategy

There are some brands we love a little bit more than others. We love the brave. We love...
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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