Marketing Strategy

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Your marketing analysis is probably quite stupid

I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.

F*ck market research — why knowing your brand is better than knowing your audience

If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.

Critical mass in social media — you need this many followers

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The surround strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.

The “slight edge” in inbound marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.