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No matter the factual correctness of Sweden's chosen Coronavirus strategy, several serious PR mistakes are continuously being made on Sweden's behalf.
You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.