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Dear Journalist

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
Press Releases (We Love to Hate)

Press Releases (We Love to Hate)

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
Common Media Training Mistakes

Common Media Training Mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
What is public relations? This is the definition of PR expert Doctor Spin (Jerry Silfwer).

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
Get the Facts First

Get the Facts First

Instead of passing judgement, seek to understand. You'll find humanity even where you least expect it.
How to Pitch Television News

7 Guidelines for How to Pitch a Story to a Broadcast Newsroom

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.
Common Public Relations Objectives for Businesses and Organisations

Common Public Relations Objectives for Businesses and Organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.
press release template classic ivy lee.001

The Press Release Template

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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