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A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.
No matter the factual correctness of Sweden's chosen Covid-19 strategy, several serious PR mistakes are continuously being made on Sweden's behalf.
You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.