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Why the Climate Debate Desperately Needs a New Narrative

Why the Climate Debate Needs a New Narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.

Greta Thunberg — The Swedish PR Phenomenon

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.

Series Review: The Loudest Voice (Showtime)

Anyone interested in public affairs, crisis communication, and political power will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques.
The Selfie Generation Must Grow Up — Exploring Different Levels of Social Media Maturity

The Selfie Generation and Social Media Maturity

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?
How to Fight Populism — Why Poisonous Ideologies Must Be Suffocated Early

How To Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
Conversion Theory — The Disproportionate Influence of Minorities

Conversion Theory: The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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