Moral War

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The useful idiot syndrome

By overcompensating to signal our personal moral value, we might be acting like useful idiots for those who doesn't support our agenda.

Woke capitalism is becoming a serious PR problem, too

Woke capitalism is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.

Left-leaning journalists is okay; woke journalism is not

In my opinion, it makes sense for journalism to be leaning towards the left. We just need our left-leaning journalists to be better leftists.

Why the climate debate needs a new narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.

Greta Thunberg — the Swedish PR phenomenon

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.