Moral War

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Why controversy is a bonafide PR strategy

There are some brands we love a...

Conversion Theory — The Disproportionate Influence of Minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

How To Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.

Social Media Maturity and The Selfie Generation

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?

The Loudest Voice (2019)

Anyone interested in public affairs, crisis communication, and political power will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques.