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The future of online news with a premium business model.

The Future of Online News: How To Attract “News Lovers” to Premium

The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.
Critical Mass in Social Media — How Many Followers Do You Really Need?

Critical Mass in Social Media: How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
Surf’s Up — Riding the Wave of Engagement

Surf’s Up — Riding the Wave of Engagement

How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
Facebook Zero — Judgement Day for Community Managers

Facebook Zero — Judgement Day for Community Managers

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
How to Spin a Blog Post

How to Spin a Blog Post

How do you get your blog post out there and in front of the right people for your business?
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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