Persuasion Techniques

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The Ice-Cream Argument in Thank You for Smoking

Remember that epic ice-cream debate scene from the spin doctor movie Thank You For Smoking?

Thought leadership as a powerful PR strategy

To succeed with thought leadership as a PR strategy, you must seek the role of a servant, a challenging position for anyone in a position of superiority.

How to spot a lie

Pamela Meyer, author of Liespotting, shows the manners and "hotspots" used by those trained to recognize deception -- and she argues honesty is a value worth preserving.

The narcissistic principle — the secret sauce of social media sharing

To get shares in social media, you must leave something a out, a gap for the sharer to fill in order to express themselves. That's the narcissistic principle.

Zombie apocalypse survival skills for PR professionals

The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?