Priming

ArchiveTagsPriming

The priming wheel

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.

How to persuade anyone of anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

Does spin suck?

What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.

Book Review — Political Public Relations

An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.