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I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.
An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.