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I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.
An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.