Principle of Scarcity

ArchiveTagsPrinciple of Scarcity
Behavioral Psychology

58 logical fallacies and cognitive biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.
Management Strategy

Now that digital has won, creative dominion will be the next frontier

When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?
Behavioral Psychology

Craving more — creating an illusion of scarcity

The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.
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