Principle of Scarcity

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Craving more — creating an illusion of scarcity

The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.

Now that digital has won, creative dominion will be the next frontier

When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.