Principle of Scarcity

Behavioral Psychology

Craving more — creating an illusion of scarcity

The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.

Management Strategy

Now that digital has won, creative dominion will be the next frontier

When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?

Behavioral Psychology

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

How to Come Up with Good PR Ideas

A Squirrel is Just a Rat with Better Public Relations

Types of PR Paper

Never Use “Unique” in PR Writing

Influencer Inflation

I Was Blogging Before, During, and Long After It Was Cool

Social Media Algorithms and How They Rule Our Lives

Doctor Spin’s SEO Method

Social Objects in PR

Social Media is Not Evil — We Are

The Useful Idiot Syndrome

The Social Media Brain

PR in the Metaverse — Play It Safe and Go With the Flow

The Xennials

Instagram Accounts to Follow

Youtube Channels to Follow

PAS for PR Writers

The Identity Test and My Apparent Lack of Conscientiousness

18 Months of Sudoku

Autumn is calling

Craving more — creating an illusion of scarcity

Now that digital has won, creative dominion will be the next frontier

58 Logical Fallacies and Cognitive Biases