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There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.
An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.
Remember that epic ice-cream debate scene from the spin doctor movie Thank You For Smoking?
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.