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Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.
In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.