Public Relations

PR (public relations) is the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

ArchiveTagsPublic Relations

PR Industry

How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.

Conference Reports

Ah, Stockholm! I'm sitting here at the conference...

Corporate Comms

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.

Publicity Work

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).

Business Trends

Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.