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How to Define Public Relations

How to Define Public Relations

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Your Brand Has Zero True Fans

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
How to Navigate the Moral War

How to Navigate the Moral War

The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
Sweden’s PR Disaster with A$AP Rocky

Sweden’s PR Disaster with A$AP Rocky

Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.
The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement

The Word-of-Mouth Tipping Point

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance

Stoic Philosophy for Public Relations

To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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