Public Relations

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Why you should never use the word “unique” in PR

Many PR professionals, who honestly should know better, still cling to the word "unique" — even to the point of fiercely defending its use.

How to write a PR pitch

When writing a PR pitch, always begin by introducing yourself, clarify your affiliation, and ask for permission to state your business.

The best PR quotes

If you run a PR blog, you sort of have to have a blog post with a selection of the best PR quotes. It's something of an unwritten law, I think.

Stakeholders in public relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.