Tag: Public Relations
How to Define Public Relations
PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Your Brand Has Zero True Fans
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
How to Navigate the Moral War
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
Sweden’s PR Disaster with A$AP Rocky
Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.
The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement
How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance
To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
PR Influencer of the Year — Jerry Silfwer
Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.
Your CSR is Boring — A Mainstream Cause is No Match for a Misrepresented...
Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.
