Public Relations

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How to choose a great PR agency

How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.

The Stockholm Accords 2010 — My Conference Report

Ah, Stockholm! I'm sitting here at the conference...

How to measure public relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.

The classic press release template

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).

PR Interview — “Some senior PR professionals should be ashamed, really”

Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.