Public Relations

PR (public relations) is the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

Archive Tags Public Relations
Brain Fuel

The best PR quotes

Jerry Silfwer
If you run a PR blog, you sort of have to have a blog post with a selection of the best PR quotes. It's something of an unwritten law, I think.
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Corporate Comms

Stakeholders in public relations

Jerry Silfwer
Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.
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Reputation & Crisis

The CrossFit PR mayhem — the destruction of a global brand

Jerry Silfwer
The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.
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Corporate Comms

Public relations explained for C-level executives

Jerry Silfwer
As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?
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Reputation & Crisis

Sweden’s Covid-19 strategy is under attack

Jerry Silfwer
No matter the factual correctness of Sweden's chosen Covid-19 strategy, several serious PR mistakes are continuously being made on Sweden's behalf.
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