Public Relations

PR (public relations) is the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

ArchiveTagsPublic Relations
Corporate Comms

Why you should never use the word “unique” in PR

Many PR professionals, who honestly should know better, still cling to the word "unique" — even to the point of fiercely defending its use.
Media Relations

How to write a PR pitch

When writing a PR pitch, always begin by introducing yourself, clarify your affiliation, and ask for permission to state your business.
Brain Fuel

The best PR quotes

If you run a PR blog, you sort of have to have a blog post with a selection of the best PR quotes. It's something of an unwritten law, I think.
Corporate Comms

Stakeholders in public relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.
Reputation & Crisis

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.
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