Seeding

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How to spin a blog post

How do you get your blog post out there and in front of the right people for your business?

How to build a viral loop (using mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

Social Objects in PR

Social objects matter in PR — getting people to talk with each other about strategically chosen topics is a cornerstone in modern PR.