Social Influence

Archive Tags Social Influence

Influencer marketing is a-changing — are you ready?

Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.

3 contrarian strategies for better remote work

Many organisations have difficulties with getting remote...

How to define public relations

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

The tycoons of mass reach and the silent miners

Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.

Greta Thunberg — the Swedish PR phenomenon

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.