Social Influence

Social influence is the degree of impact an individual, an organisation, or an idea are having via peer-to-peer connections.

Archive Tags Social Influence
Influencer Marketing

Influencer marketing is a-changing — are you ready?

Jerry Silfwer
Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.
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Corporate Comms

3 contrarian strategies for better remote work

Jerry Silfwer
Many organisations have difficulties with getting remote...
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PR Industry

How to define public relations

Jerry Silfwer
PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
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Community Management

The tycoons of mass reach and the silent miners

Jerry Silfwer
Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
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Media Issues & Politics

Greta Thunberg — the Swedish PR phenomenon

Jerry Silfwer
Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
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