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Many organisations have difficulties with getting remote work to work. The typical strategy is to focus on technical solutions. However, there are better ways to make remote work — work.1. Remote work is...
PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.