Social Influence

Social influence is the degree of impact an individual, an organisation, or an idea are having via peer-to-peer connections.

ArchiveTagsSocial Influence
PR Strategy

How to empower social media naturals who are already in your organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.
Online Trends

The Hippie Web is Dead (2005-2015)

While the hippie web where sitting around camp fire circles singing Kumbaya, some went out and returned with tons of real experience.
Behavioral Psychology

Group sizes (from support cliques to tribes)

Humans tend to organise themselves in stable group sizes. These group sizes range from support cliques (3-5 people) to tribes (1,000-2,000 people).
Digital Strategy

The narcissistic principle — the secret sauce of social media sharing

To get shares in social media, you must leave something a out, a gap for the sharer to fill in order to express themselves. That's the narcissistic principle.
Persuasion & Propaganda

11 Evil Leadership Techniques

These evil leadership techniques are kept as dark secrets by the select few, but they are accessible to everyone in a leadership position.
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