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Tag: Social Influence
Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
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