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Tag: Social Influence
PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.