Social Layers Model

Archive Tags Social Layers Model

The “slight edge” in inbound marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

Group sizes (from support cliques to tribes)

Humans tend to organise themselves in stable group sizes. These group sizes range from support cliques (3-5 people) to tribes (1,000-2,000 people).