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Behavioral Psychology
“I’m quitting social media”
Jerry Silfwer
"I’m quitting social media.” Yes, it can certainly...
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Influencer Marketing
How to categorise influencers in social media — nano, micro, macro, mega
Jerry Silfwer
How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.
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Media Issues & Politics
Greta Thunberg — the Swedish PR phenomenon
Jerry Silfwer
Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
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Online Trends
Why the selfie generation struggle with social media maturity
Jerry Silfwer
Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?
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Digital Strategy
14 digital habits for politicians
Jerry Silfwer
A playbook of digital habits for politicians. Are your local politicians keeping up with the times?
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How to write a PR pitch
Stakeholders in public relations
The Four Seasons Total Landscaping press conference is PR history
Is your brand alone?
