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How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.
Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?
The minification of the media landscape might be a formating illusion. We do in fact love long stories.
A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.