Social Media Natural

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“I’m quitting social media”

"I’m quitting social media.” Yes, it can certainly...

How to categorise influencers in social media — nano, micro, macro, mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

Greta Thunberg — the Swedish PR phenomenon

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.

Why the selfie generation struggle with social media maturity

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?

14 digital habits for politicians

A playbook of digital habits for politicians. Are your local politicians keeping up with the times?

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.