Social Media Natural

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“I’m quitting social media”

"I’m quitting social media.” Yes, it can certainly...

How to categorise influencers in social media — nano, micro, macro, mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

Greta Thunberg — the Swedish PR phenomenon

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.

Why the selfie generation struggle with social media maturity

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?

14 digital habits for politicians

A playbook of digital habits for politicians. Are your local politicians keeping up with the times?