Social Media Optimist

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How to empower social media naturals who are already in your organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.

Henriette Weber’s thoughts on creating instead of competing

You make your mark in social media by creating, not competing. Henriette Weber runs the acclaimed social web agency Toothless Tiger.

Social didn’t kill culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.

The Hippie Web is Dead (2005-2015)

While the hippie web where sitting around camp fire circles singing Kumbaya, some went out and returned with tons of real experience.

PR influencer of the year — Jerry Silfwer

Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.