Social Media Pessimist

Archive Tags Social Media Pessimist

Yes, your marketing analysis is probably stupid

I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.

The splinternet — mankind’s fight over the internet

The splinternet is the idea that the internet “splinters” into several different internets that aren’t connected to each other in any meaningful way.

“I’m quitting social media”

"I’m quitting social media.” Yes, it can certainly...

The advent of pay-to-play publicity

A Swedish company is offering a pay-to-play functionality that allows brands to unlock paywalled articles to increase visibility for positive mentions.

The case against Twitter’s decision to ban political advertising

After the Cambridge Analytica scandal, Twitter's decision to ban political advertising plays to people's fear of data-mining and their distrust of politicians.