Social Object

Archive Tags Social Object

The illusive word-of-mouth tipping point

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.

Facebook Zero — your first fix was free

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."

How to ramp up your viral marketing strategy

One of the most powerful techniques for getting your message spread in social is one rarely talked about. I’m talking about the social ramp-up.

Dark social — the online interaction we just can’t see

Enter dark social — Alexis Madrigal, senior editor at The Atlantic, might have coined a new buzzword amongst social media marketing professionals.

How to spin a blog post

How do you get your blog post out there and in front of the right people for your business?

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.

Why tax-funded media training is a bad idea in the Nordics

As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.

Corporate cringe — the overlooked problem of poor taste in communications

It's corporate cringe. Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill.