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The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement

The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
Facebook Zero — Judgement Day for Community Managers

Facebook Zero — Judgement Day for Community Managers

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
How to Ramp Up Your Viral Marketing

How to Ramp Up Your Viral Marketing

One of the most powerful techniques for getting your message spread in social is one rarely talked about. I’m talking about the social ramp-up.
Dark Social — The Social Sharing We Can’t See

Dark Social — The Social Sharing We Can’t See

How much is shared via email, messaging apps, and closed forums? According to Alexis Madrigal at the Atlantic, quite a lot.
How to Spin a Blog Post

How to Spin a Blog Post

How do you get your blog post out there and in front of the right people for your business?
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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