Social Object

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How to spin a blog post

How do you get your blog post out there and in front of the right people for your business?

Dark social — the online interaction we just can’t see

Enter dark social — Alexis Madrigal, senior editor at The Atlantic, might have coined a new buzzword amongst social media marketing professionals.

How to ramp up your viral marketing strategy

One of the most powerful techniques for getting your message spread in social is one rarely talked about. I’m talking about the social ramp-up.

Facebook Zero — your first fix was free

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."

The word-of-mouth tipping point

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.