Storytelling Element

Archive Tags Storytelling Element

William Faulkner on writing from the heart

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature on the matters of the heart.

Facebook: Sinister storytelling advice from Jack Nicholson — via Matt Damon

I find myself re-listening over and over again to this story about Jack Nicholson and Martin Scorcese told by Matt Damon. It's a story about storytelling.

Storycrafting — how to get people to talk about your startup

In terms of corporate communication, businesses in general — and startups in particular! — should focus less on storytelling and more on storycrafting.

1,500+ amazing science videos

Between these Youtube channels, there are close to 1,5K science videos for you to choose from, so you should find something new to learn.

Corporational determinism: The new paradigm for launching products

In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.