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Tag: Strategic Communication
If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
So, no money for European press publishers from Google. Instead, these publishers will now get less qualitative traffic from search engines.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.