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Tag: Strategic Communication
PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
So, no money for European press publishers from Google. Instead, these publishers will now get less qualitative traffic from search engines.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.
The bar for content quality has risen. The long tail theory still holds up for books, but not for mediocre corporate content.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?