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Communication by Deliverables: 3 Better Strategies for Remote Work

Listen to this article. 1. Remote work is primarily a cultural challenge. Many organisations have...
Know your brand.

Why Knowing Your Brand is Better than Knowing Your Audience

If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
How to Define Public Relations

How to Define Public Relations

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Your Brand Has Zero True Fans

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
No Google Licensing Fees for European Press Publishers

No Google Licensing Fees for European Press Publishers

So, no money for European press publishers from Google. Instead, these publishers will now get less qualitative traffic from search engines.
How to Navigate the Moral War

How to Navigate the Moral War

The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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