Strategic Communication

Archive Tags Strategic Communication

Stakeholders in public relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.

5 communication strategies that will be successful in 2021

Getting your communication strategies right from the start is more important than ever — especially in 2021. Here are five of those strategies.

CEO of KIX Communication Index

As of November 2020, Jerry Silfwer is entering the role of CEO at KIX Communication Index. KIX measures communication maturity in organisations scientifically.

Coworker advocacy by adjusting the corporate narrative

Ensuring coworker advocacy is easier said than done. Getting colleagues to appreciate and engage in corporate communication has always been a tall order.

Sweden’s Covid-19 strategy is under attack

No matter the factual correctness of Sweden's chosen Covid-19 strategy, several serious PR mistakes are continuously being made on Sweden's behalf.