Strategic Communication

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The classic press release template

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).

Good PR vs. Bad PR

Good PR vs. bad PR doesn't have to be so complicated. This simple matrix will help you keep things straight.

Typical public relations objectives for businesses and organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.

The CMO is dead

Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.

Zombie apocalypse survival skills for PR professionals

The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?