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How Natural Selection Actually Works

Collaboration and communication are potent evolutionary strategies for natural selection. But somehow, lots of people seem to overlook this.

Greta Thunberg — The Swedish PR Phenomenon

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
How to Navigate the Moral War

How to Navigate the Moral War

The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement

The Word-of-Mouth Tipping Point

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
Conversion Theory — The Disproportionate Influence of Minorities

Conversion Theory: The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.

My 2016 Annual Review — The Year of Milestones and Business as Usual

Not my best year, but I got a nice award. Review format inspired by James Clear.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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