Stupid Majority

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A deep-dive into how natural selection works

Collaboration and communication are potent evolutionary strategies for natural selection. But somehow, lots of people seem to overlook this.

Greta Thunberg — the Swedish PR phenomenon

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.

The illusive word-of-mouth tipping point

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.

Conversion theory — the disproportionate influence of minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

My 2016 annual review

Not my best year, but I got a nice award. Review format inspired by James Clear.