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The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.
A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.