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The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

The Surround Strategy

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...
The Digital Playbook for Politicians — 14 Essential Behaviours to Adopt Today

14 Digital Habits for Politicians

A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
The Slight Edge in Inbound Marketing

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
How to Build a Personal Brand

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Content Themes für Alle

Content Themes für Alle

Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.
Your Strategy is Bullshit

Your Strategy is Bullshit

Most strategies are bullshit, unfortunately. This one-page strategy template will help you create real strategies that will help you win.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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