The Silent Miners

Archive Tags The Silent Miners

The internet of brains — time to join the hivemind

Scientists have now demonstrated an "internet of brains" — in rats. This is a huge step towards direct brain-to-brain contact and swarm technologies.

My notes on Mark Zuckerberg’s speech at Harvard University

When the world's most powerful person speaks, it makes sense to listen carefully.

Media and power: The tycoons of mass reach and the silent miners

Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.

How ghost followers are destroying your social accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

Techlash and the curious case of Cambridge Analytica

In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.