The Silent Miners

ArchiveTagsThe Silent Miners

Get a data warehouse — yesterday

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Techlash and the curious case of Cambridge Analytica

In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.

How ghost followers are destroying your social accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

The tycoons of mass reach and the silent miners

Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.