The Public Relations Blog
Inbound Marketing
Inbound Marketing
The priming wheel for email autoresponders
I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.
Inbound Marketing
10 creative ways to optimise your B2B content
How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.
Inbound Marketing
The “slight edge” in inbound marketing
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Inbound Marketing
Why small numbers matter in marketing
The mindset of small numbers will help you succeed with inbound marketing in a world obsessed with big numbers.
Inbound Marketing
Content skyscrapers — the architecture of inbound marketing
Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.
Here you’ll find all Doctor Spin’s PR-related articles on inbound marketing, landing pages, lead magnets, content upgrades, etc. Do you have any inbound marketing case studies for me to review? Submit your ideas or suggestions via the form:
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Why small numbers matter in marketing
The mindset of small numbers will help you succeed with inbound marketing in a world obsessed with big numbers.
The inbound marketing paradigm
When it comes to inbound marketing, most marketers think about conversion and softwares. But it's more — inbound is a new paradigm for marketing.
Beware of front page cannibalism
Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.