The Public Relations Blog
Corporate Comms
Corporate Comms
Corporate cringe — the overlooked problem of poor taste in communications
It's corporate cringe. Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill.
Corporate Comms
Public relations explained for C-level executives
As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?
Corporate Comms
3 contrarian strategies for better remote work
Many organisations have difficulties with getting remote work to work. The typical strategy is to focus on technical solutions. However, there are...
Corporate Comms
Corporational determinism: The new paradigm for launching products
In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.
Corporate Comms
Stoic philosophy for PR professionals
Based on stoic philosophy for PR, obstacles must be seen as opportunities to grow. In this view, hardships will be powerful tools for conquering public opinion.
Here you’ll find all Doctor Spin’s articles on corporate comms, investor relations, and internal communications. The publics in public relations How to measure public relations Stoic philosophy for PR professionals 👉🏻 Get new articles to your inbox — subscribe to the newsletter today!
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The publics in public relations
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
Your CSR is boring — you’re picking the wrong fights
Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.
Public relations explained for C-level executives
As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?