The Public Relations Blog
Influencer Marketing
Influencer Marketing
Influencer marketing is a-changing — are you ready?
Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.
Influencer Marketing
How to categorise influencers in social media — nano, micro, macro, mega
How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.
Influencer Marketing
OPA (other people’s audiences) — The piggybacking PR strategy
Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!
Influencer Marketing
How to write a blogger outreach email (including two templates)
Examples of how to write blogger outreach emails that will get influencers interested in your pitch.
Influencer Marketing
The magic middle — the Nash equilibrium of influencer marketing
Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.
Here you’ll find all Doctor Spin’s PR-related blog posts on influencer marketing, influencer outreach, influencer mapping, etc. Do you have any influencer marketing case studies you’d like for me to cover? Submit your ideas and suggestions via the form:
Most popular
How to write a blogger outreach email (including two templates)
Examples of how to write blogger outreach emails that will get influencers interested in your pitch.
The honeymoon outreach: How to improve your influencer outreach dramatically
Apply the honeymoon outreach technique and increase your influencer marketing success rate.
How to categorise influencers in social media — nano, micro, macro, mega
How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.