The Public Relations Blog

Digital Comms

Doctor Spin’s SEO method

I often suggest a non-standard SEO method to my clients. With useful and noteworthy content on your website, the website will attract returning visitors.

Influencer marketing is a-changing — are you ready?

Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.

The priming wheel

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.

How content themes works — and why you should use them

What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!

10 creative ways to optimise your B2B content

How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.