The Public Relations Blog
Digital Comms
Influencer Marketing
Influencer marketing is a-changing — are you ready?
Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.
Inbound Marketing
The priming wheel for email autoresponders
I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.
Content Marketing
How content themes works — and why you should use them
What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!
Inbound Marketing
10 creative ways to optimise your B2B content
How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.
Influencer Marketing
How to categorise influencers in social media — nano, micro, macro, mega
How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.