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Digital Comms

Here you’ll find all Doctor Spin’s articles on digital comms, social media, and online marketing.

Most popular:

How content themes works
How to categorise influencers in social media
The inbound marketing paradigm

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I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.
What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!
How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.
How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.
When the world's most powerful person speaks, it makes sense to listen carefully.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.