The Public Relations Blog
Market-Driven Journalism
Market-Driven Journalism
Breaking the news: The digital transformation challenge for news organisations
Unfortunately for traditional news, news sites and streaming networks don’t work in tandem. So, traditional news must first break to transition into digital.
Market-Driven Journalism
Left-leaning journalists and news outlets must decide to be better leftists
In my opinion, it makes sense for journalism to be leaning towards the left. We just need our left-leaning journalists to be better leftists.
Market-Driven Journalism
The advent of pay-to-play publicity
A Swedish company is offering a pay-to-play functionality that allows brands to unlock paywalled articles to increase visibility for positive mentions.
Market-Driven Journalism
The future of online news: How to convert news junkies into premium buyers
The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.
Market-Driven Journalism
Give me online news like this — and I will pay every day
My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.
