The Public Relations Blog

Market-Driven Journalism

Breaking the news: The digital transformation challenge for news organisations

Unfortunately for traditional news, news sites and streaming networks don’t work in tandem. So, traditional news must first break to transition into digital.

Left-leaning journalists and news outlets must decide to be better leftists

In my opinion, it makes sense for journalism to be leaning towards the left. We just need our left-leaning journalists to be better leftists.

The advent of pay-to-play publicity

A Swedish company is offering a pay-to-play functionality that allows brands to unlock paywalled articles to increase visibility for positive mentions.

The future of online news: How to convert news junkies into premium buyers

The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.

Give me online news like this — and I will pay every day

My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.

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The Kitty Genovese murder and the case for online article records

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

Hyper-realistic media: How real news become fake news

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".

Social didn’t kill culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.