The Public Relations Blog

Business Trends

Lynk & Co — New Car Ownership Concept Coming to Sweden

The Chinese company that bought Swedish Volvo has created a new car brand, Lynk & Co. And it's now launching in Sweden.

Your Marketing Analysis is Probably Quite Stupid

I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.

5 PR Trends in 2021

Which are the five main PR trends in 2021? I’ve listed the five biggest PR trends in 2021 and highlighted why they are important.

This is how the EU copyright directive will backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.

House Of Cards is changing the streaming game

Netflix premieres a new show, House of Cards. It's an original premiere — and as such, it will change the game of television.

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