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5 powerful PR trends for 2021

Which are the five main PR trends for 2021? I’ve listed the five biggest PR trends for 2021 an highlighted why they are important — and what they mean.

This is how the EU copyright directive will backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.

House Of Cards is changing the streaming game

Netflix premieres a new show, House of Cards. It's an original premiere — and as such, it will change the game of television.

We are now entering the money web

I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.

Facebook is our Spinning Jenny

Standing on the threshold of a revolution, what would you do? If Facebook is our Spinning Jenny, the revolution has only just begun.

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