Business Trends

5 powerful PR trends for 2021

Which are the five main PR trends for 2021? I’ve listed the five biggest PR trends for 2021 an highlighted why they are important — and what they mean.

This is how the EU copyright directive will backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.

House Of Cards is changing the streaming game

Netflix premieres a new show, House of Cards. It's an original premiere — and as such, it will change the game of television.

We are now entering the money web

I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.

Facebook is our Spinning Jenny

Standing on the threshold of a revolution, what would you do? If Facebook is our Spinning Jenny, the revolution has only just begun.

From the archive

PR Interview — “Some senior PR professionals should be ashamed, really”

Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.

Future superbrands will be virtual town squares where people connect

Will there be superbrands also in the future? Will we see the Facebook’s, the Amazon’s, the Apple’s, or the...