Commercial persuasion and how to protect your brain

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.

Programmatic brainwashing: How to micro-target individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.

The word-of-mouth tipping point

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.

How to persuade anyone of anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

Use the value triangle to negotiate better

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.

Spin for the win,