The Public Relations Blog
Persuasion & Propaganda
Persuasion & Propaganda
Commercial persuasion and how to protect your brain
Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
Persuasion & Propaganda
Programmatic brainwashing: How to micro-target individuals
Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
Media Science
The word-of-mouth tipping point
How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
Persuasion & Propaganda
How to persuade anyone of anything
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
Persuasion & Propaganda
Use the value triangle to negotiate better
People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.
