Comms Strategy

Articles

Unique selling points are powerful — but should be used wisely and with purpose

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

How to deal with brandcallers

Brandcallers are everywhere in social media. ”Why doesn't your brand speak out against X?" Here's how to deal with them using the Supermensch approach.

The exploit PR strategy: Burger King and liking old tweets

In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.

The surround strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.

Taking on a stupid majority — the most efficient underdog PR strategy

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.

Thought leadership as a powerful PR strategy

To succeed with thought leadership as a PR strategy, you must seek the role of a servant, a challenging position for anyone in a position of superiority.

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