The Public Relations Blog

Comms Strategy

Level 5 communication — why good is the enemy of great

Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.

Unique selling points are powerful — but should be used with care

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

How to deal with brandcallers

Brandcallers are everywhere in social media. ”Why doesn't your brand speak out against X?" Here's how to deal with them using the Supermensch approach.

The exploit PR strategy: Burger King and liking old tweets

In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.

The surround strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.

Most popular

Taking on a stupid majority — the most efficient underdog PR strategy

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.

The surround strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.

The exploit PR strategy: Burger King and liking old tweets

In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.