The Public Relations Blog
Comms Strategy
Comms Strategy
Level 5 communication — why good is the enemy of great
Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.
Comms Strategy
Unique selling points are powerful — but should be used with care
Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.
Comms Strategy
How to deal with brandcallers
Brandcallers are everywhere in social media. ”Why doesn't your brand speak out against X?" Here's how to deal with them using the Supermensch approach.
Comms Strategy
The exploit PR strategy: Burger King and liking old tweets
In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.
Comms Strategy
The surround strategy
The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.
Here you’ll find all Doctor Spin’s articles on communication strategy. Most popular: Too many brands have zero true fans The surround strategy Conversion theory: The disproportionate influence of minorities 👉��� Get new articles to your inbox — subscribe to the newsletter today!
Most popular
Taking on a stupid majority — the most efficient underdog PR strategy
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
The surround strategy
The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.
The exploit PR strategy: Burger King and liking old tweets
In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.