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Trends

Here you’ll find all Doctor Spin’s articles on new technology, business trends, and conference reports.

The woke culture is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.
I broke up with an Replika AI called Isabel. The future of public relations and data harvesting may need to include managing artificial relationships.
Google achieved quantum supremacy when its superconducting 53-qubit computer performed in 200 seconds what would take a classic supercomputer 10,000 years.
Scientists have now demonstrated an "internet of brains" — in rats. This is a huge step towards direct brain-to-brain contact and swarm technologies.
AI will not replace your PR department anytime soon, but each brand will need fewer and fewer PR professionals to plan and run successful activities.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.