PR in the Metaverse — Play It Safe and Go With the Flow

Is the Metaverse the future of PR? I spent part of this summer in Dalarna, a picturesque and rural part of Sweden. My brother-in-law brought...

The Xennials

What are we, the Xennials, about today? I was born in 1979, in Sweden. A well-off Western country with a fair sense of national pride...

Instagram Accounts to Follow

These are my favourite Instagram accounts to follow. Mostly nature photography, but also some street- and lifestyle photography. They're all master editors!

Youtube Channels to Follow

These are my favourite Youtube channels to follow. Find them here in no particular order.

PR and the Industrial Revolution

For PR to one day move beyond the industrial revolution is in itself not a failure — it's an accomplishment.

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