The Public Relations Blog
PR Industry
PR Industry
How to define public relations
PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
PR Industry
What is public relations?
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
PR Industry
Rockstar PR consultants and the one secret they all share
How do you recognise talent? It took me many years to find one common denominator for all rockstar PR consultants.
PR Industry
Does spin suck?
What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.
PR Industry
PR must adapt or die
PR must adapt — or die. The traditional public relations industry must act or we will slowly be replaced by digital communications specialists.
