PR Industry

Here you’ll find all Doctor Spin’s articles on PR industry insights, PR agencies, and PR recruiting.

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
How do you recognise talent? It took me many years to find one common denominator for all rockstar PR consultants.
What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.
It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.