PR Industry

How to define public relations

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

What is public relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Rockstar PR consultants and the one secret they all share

How do you recognise talent? It took me many years to find one common denominator for all rockstar PR consultants.

Does spin suck?

What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.

PR must adapt or die

It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.

public relations (noun) – abbr. PR
the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
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From the archive

A PR masters degree for spin doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

Good PR vs. Bad PR

Good PR vs. bad PR doesn't have to be so complicated. This simple matrix will help you keep things straight.

Public relations jobs (and 10 ways to prepare for your first interview)

Looking for public relations jobs? Discover how to prepare yourself for a successful career in the public relations industry.

How to choose a great PR agency

How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.