PR Industry

Here you’ll find all Doctor Spin’s articles on PR industry insights, PR agencies, and PR recruiting.

Rockstar PR Consultants

Rockstar Public Relations Consultants and their One Shared Secret

How do you recognise talent? It took me many years to find one common denominator for all rockstar PR consultants.
Does Spin Suck?

Does Spin Suck?

What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.
Public Relations Must Adapt or Die

PR Must Adapt or Die

It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.
A PR Masters Degree for Spin Doctors

A PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.
A picture of a modern pr agency office landscape with chairs, desks, meeting rooms, and computer screens.

Public Relations Jobs (and How to Get Them)

Looking for public relations jobs? Discover how to prepare yourself for a successful career in the public relations industry.
How to Choose a PR Agency

How to Choose a PR agency

How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.