PR Industry

PR Industry

How to define public relations

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Jerry Silfwer
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PR Industry

What is public relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
Jerry Silfwer
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PR Industry

Rockstar PR consultants and the one secret they all share

How do you recognise talent? It took me many years to find one common denominator for all rockstar PR consultants.
Jerry Silfwer
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PR Industry

Does spin suck?

What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.
Jerry Silfwer
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PR Industry

PR must adapt or die

It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.
Jerry Silfwer
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public relations (noun) – abbr. PR
the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Learn more about PR.

More PR Blogs

Arik Hanson / Cristina Nicholson / Dan Slee / Deirdre Breakenridge / Gini Dietrich /  Jessica Pardoe / Michelle Garrett / Neville Hobson / Rachel Miller / Scott Guthrie / Stephen Waddington / O’Dwyer’s / PR Couture / PR Resolution / PR Say / PRovoke / Ragan’s PR Daily / Solo PR PRo

From the archive

A PR masters degree for spin doctors

PR Industry Jerry Silfwer
What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.
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Good PR vs. Bad PR

PR Industry Jerry Silfwer
Good PR vs. bad PR doesn't have to be so complicated. This simple matrix will help you keep things straight.
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Public relations jobs (and 10 ways to prepare for your first interview)

PR Industry Jerry Silfwer
Looking for public relations jobs? Discover how to prepare yourself for a successful career in the public relations industry.
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How to choose a great PR agency

PR Industry Jerry Silfwer
How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.
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Doctor Spin | Public Relations Blog
The Public Relations Blog
Contact me: jerry@doctorspin.org
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