The Public Relations Blog

PR Industry

How to define public relations

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

What is public relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Rockstar PR consultants and the one secret they all share

How do you recognise talent? It took me many years to find one common denominator for all rockstar PR consultants.

Does spin suck?

What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.

PR must adapt or die

PR must adapt — or die. The traditional public relations industry must act or we will slowly be replaced by digital communications specialists.

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