How do you recognise talent? It took me many years to find one common denominator for all rockstar PR consultants.
What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.
It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.
What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.
Looking for public relations jobs? Discover how to prepare yourself for a successful career in the public relations industry.
How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.