The Public Relations Blog

PR Industry

How to define public relations

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

What is public relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Rockstar PR consultants and the one secret they all share

How do you recognise talent? It took me many years to find one common denominator for all rockstar PR consultants.

Does spin suck?

What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.

PR must adapt or die

It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.

Here you’ll find all Doctor Spin’s articles on PR industry insights, PR agencies, and PR career advice. Most popular: What is public relations? Here’s everything you need to know Rockstar PR consultants and the secret they all share How to choose a great PR agency 👉🏻 Get new articles to your inbox — subscribe to the newsletter today!

Most popular

What is public relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Does spin suck?

What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.

A PR masters degree for spin doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.