The Public Relations Blog

PR Industry

PR Industry

Types of PR Paper

I have to share xkdc's Types of PR paper for, you know, reasons. Also, Randall Munroe is a genius obviously.
Avatar of Jerry Silfwer Jerry Silfwer
PR Industry

The Best PR Quotes

If you run a PR blog, you sort of have to have a blog post with a selection of the best PR quotes. It's something of an unwritten law, I think.
Avatar of Jerry Silfwer Jerry Silfwer
Management Strategy

Now that digital has won, creative dominion will be the next frontier

When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?
Avatar of Jerry Silfwer Jerry Silfwer
PR Industry

How to define public relations

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Avatar of Jerry Silfwer Jerry Silfwer
PR Industry

These Are the Spin Doctor Movies Every PR Professional Must Watch

Fancy a movie marathon with spin doctor movies? Here's a tight list for all you propagandists and public relations professionals.
Avatar of Jerry Silfwer Jerry Silfwer

The PR industry is a peculiar one.

Tasked with managing the reputation of brands, PR struggle with its own image. Many think of PR as publicity stunts, propaganda, manipulating the media, manufacturing consent, alternative facts, and a general disregard of the truth.

PR also tend to live in the shadow of its “big brother” — marketing. While many dislike advertising in general, its practices are at least more straightforward. And at the summit of this mountain of crap, PR is also struggling with adapting to digital first.

Despite it all, working in the PR industry is simply awesome:

You’re often active at the epicenter of interesting events. The outcome of your work is often highly visible — or invisible when you want it to be. It’s creative multichannel work involving all kinds of media, from written texts to producing online video. And the competition is always on point, pushing you to outsmart your competitors.

Spin for the win,

Doctor Spin | Public Relations Blog
The Public Relations Blog
Contact me: jerry@doctorspin.org
Content, web design, photography, construction, and SEO by Jerry Silfwer. CC BY-SA 2021.