PR Industry

The PR industry is a peculiar one.

Tasked with managing the reputation of brands, PR struggle with its own image. Many think of PR as publicity stunts, propaganda, manipulating the media, manufacturing consent, alternative facts, and a general disregard of the truth.

PR also tend to live in the shadow of its “big brother” — marketing. While many dislike advertising in general, its practices are at least more straightforward. And at the summit of this mountain of crap, PR is also struggling with adapting to digital first.

Despite it all, working in the PR industry is simply awesome:

You’re often active at the epicenter of interesting events. The outcome of your work is often highly visible — or invisible when you want it to be. It’s creative multichannel work involving all kinds of media, from written texts to producing online video. And the competition is always on point, pushing you to outsmart your competitors.