Influencer Marketing

Influencer marketing is a-changing — is your business ready for the next phase?

Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.

How to categorise influencers in social media — nano, micro, macro, mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

OPA (other people’s audiences) — The piggybacking PR strategy

Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!

How to write a blogger outreach email (including two templates)

Examples of how to write blogger outreach emails that will get influencers interested in your pitch.

The magic middle — the Nash equilibrium of influencer marketing

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.

From the archive

The honeymoon outreach: How to improve your influencer outreach dramatically

Apply the honeymoon outreach technique and increase your influencer marketing success rate.