The Public Relations Blog

Communication Theories

The spiral of silence and the rise of populism

Elisabeth Noelle-Neumann's well-documented theory on the spiral of silence (1974) explains why fear of isolation might serve the emergence of populism.

Conversion theory — the disproportionate influence of minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

The engagement pyramid, the 1/9/90 rule, and the interest group model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

The PESO model: Paid, owned, earned — and shared media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.

Media logic is dead, long live media logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.

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The engagement pyramid, the 1/9/90 rule, and the interest group model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Media logic is dead, long live media logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.

The PESO model: Paid, owned, earned — and shared media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.