The Public Relations Blog

Communication Theories

The spiral of silence

Elisabeth Noelle-Neumann's well-documented theory on the spiral of silence (1974) explains why fear of isolation might serve the emergence of populism.

Conversion theory — the disproportionate influence of minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

The engagement pyramid, the 1/9/90 rule, and the interest group model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

The PESO model — paid, earned, shared, and owned media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.

Media logic is dead, long live media logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.

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