The Public Relations Blog
Communication Theories
Communication Theories
The spiral of silence and the rise of populism
Elisabeth Noelle-Neumann's well-documented theory on the spiral of silence (1974) explains why fear of isolation might serve the emergence of populism.
Communication Theories
Conversion theory — the disproportionate influence of minorities
The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.
Communication Theories
The engagement pyramid, the 1/9/90 rule, and the interest group model
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Communication Theories
The PESO model: Paid, owned, earned — and shared media
The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.
Communication Theories
Media logic is dead, long live media logic
While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
Here you’ll find all Doctor Spin’s articles on media logic, media theories, and the media landscape.
Most popular
The engagement pyramid, the 1/9/90 rule, and the interest group model
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Media logic is dead, long live media logic
While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
The PESO model: Paid, owned, earned — and shared media
The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.