The Public Relations Blog

Storytelling & Writing

William Faulkner on writing from the heart

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature on the matters of the heart.

Classical storytelling structures: Myths, acts, plots, pinches, and arcs

Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.

Why I love slow storytelling

Slow storytelling is not dead. Thanks to the internet, it’s more alive than ever before. The idea that the internet is only for fast-paced content is a myth.

The platitude sickness: Taking out the trash of corporate speak

How can you avoid becoming a lazy corporate communication professional with a serious case of the platitude sickness?

Storytelling for Jedi masters

Star Wars is just a perfect example of classic storytelling.

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