PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.
The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?