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Public Relations

Here you’ll find all Doctor Spin’s articles on public relations, issues management, and media manipulation.

How to Define Public Relations

How to Define Public Relations

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Media and Power — The Tycoons of Mass Reach and the Silent Miners

Media and Power — The Tycoons of Mass Reach and the Silent Miners

Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
The Case of Cambridge Analytica and the Techlash of Big Data

The Case of Cambridge Analytica and the Techlash of Big Data

In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.
11 Evil Leadership Hacks

Bell Pottinger’s Non-Apology — A Masterclass in How Not to Apologise

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance

Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance

To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
The Digital Playbook for Politicians — 14 Essential Behaviours to Adopt Today

The Digital Playbook for Politicians — 14 Essential Behaviours to Adopt Today

A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
Your CSR is Boring — Why You’re Probably Picking the Wrong Fights

Your CSR is Boring — Why You’re Probably Picking the Wrong Fights

Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.
Dear Journalist

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
Press Releases (We Love to Hate)

Press Releases (We Love to Hate)

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
One Very Happy Customer — An Altruistic Concept for Better Public Relations

One Very Happy Customer — An Altruistic Concept for Better Public Relations

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
Common Media Training Mistakes

Common Media Training Mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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Top 5 Public Relations Articles