Home Public Relations

Public Relations

Here you’ll find all Doctor Spin’s articles on public relations, issues management, and media manipulation.

Listen to this article. 1. Remote work is primarily a cultural challenge. Many organisations have difficulties with getting remote work to work. A popular way of addressing this issue is...
Businesses are notoriously known for exaggerating positive news and to downplay negative news. In times of the coronavirus, this is not a good strategy.
After the Cambridge Analytica scandal, Twitter's decision to ban political advertising plays to people's fear of data-mining and their distrust of politicians.
In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.
PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

Read this next