PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.
The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.
You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.