Businesses are notoriously known for exaggerating positive news and to downplay negative news. In times of the coronavirus, this is not a good strategy.
After the Cambridge Analytica scandal, Twitter's decision to ban political advertising plays to people's fear of data-mining and their distrust of politicians.
In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.
PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.