A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.
The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.
As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.
Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill. It's corporate cringe.
As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?