How to come up with good PR ideas

As PR professionals, we must come up with good PR ideas all the time. If you're stuck on ideas, then you can use this easy-to-use idea generation tool.

A squirrel is just a rat with better public relations

"A squirrel is just a rat with better PR." All hail Buzzfeed's Nathan W. Pyle for making an awesome comic strip out of it.

Types of PR paper

I have to share xkdc's Types of PR paper for, you know, reasons. Also, Randall Munroe is a genius obviously.

Why you should never use the word “unique” in your PR copy

Many PR professionals, who honestly should know better, still cling to the word "unique" — even to the point of fiercely defending its use.

How to write a PR pitch

When writing a PR pitch, always begin by introducing yourself, clarify your affiliation, and ask for permission to state your business.

Spin for the win,