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Public Relations

Here you’ll find all Doctor Spin’s articles on public relations, issues management, and media manipulation.

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.
The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.
As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.
Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill. It's corporate cringe.
As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.