The Public Relations Blog

Public Relations

Squirrels are rats with better PR

"A squirrel is just a rat with better PR." All hail Buzzfeed's Nathan W. Pyle for making an awesome comic strip out of it.

Types of PR paper

I have to share xkdc's Types of PR paper for, you know, reasons. Also, Randall Munroe is a genius obviously.

Why you should never use the word “unique” in your PR copy

Many PR professionals, who honestly should know better, still cling to the word "unique" — even to the point of fiercely defending its use.

How to write a PR pitch

When writing a PR pitch, always begin by introducing yourself, clarify your affiliation, and ask for permission to state your business.

The best PR quotes

If you run a PR blog, you sort of have to have a blog post with a selection of the best PR quotes. It's something of an unwritten law, I think.