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Public Relations

Here you’ll find all Doctor Spin’s articles on public relations, issues management, and media manipulation.

How to Define Public Relations

How to Define Public Relations

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Media and Power — The Tycoons of Mass Reach and the Silent Miners

Media and Power — The Tycoons of Mass Reach and the Silent Miners

Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
The Case of Cambridge Analytica and the Techlash of Big Data

The Case of Cambridge Analytica and the Techlash of Big Data

In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.
11 Evil Leadership Hacks

Bell Pottinger’s Non-Apology — A Masterclass in How Not to Apologise

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance

Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance

To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
The Digital Playbook for Politicians — 14 Essential Behaviours to Adopt Today

The Digital Playbook for Politicians — 14 Essential Behaviours to Adopt Today

A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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