The Public Relations Blog

Public Relations

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.

Why tax-funded media training is a bad idea in the Nordics

As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.

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The publics in public relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

What is public relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Your CSR is boring — you’re picking the wrong fights

Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.