The Public Relations Blog
Marketing Strategy
Marketing Strategy
F*ck market research — why knowing your brand is better than knowing your audience
If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
Marketing Strategy
How to create a data-driven marketing strategy
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Marketing Strategy
Get a data warehouse — yesterday
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
Marketing Strategy
Boom! — What happens when you take massive action in marketing
You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.
Marketing Strategy
The campaign site — please rest in peace
Agency billing is a complicated beast. Or perhaps not.