Branding Strategy

In terms of corporate communication, businesses in general — and startups in particular! — should focus less on storytelling and more on storycrafting.

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

I've stayed at my fair share of hotels, but none has ever gotten close to what I, as a frequent business traveler, would expect from a digital hotel experience.