Online Trends

The splinternet — mankind’s fight over the internet

The splinternet is the idea that the internet “splinters” into several different internets that aren’t connected to each other in any meaningful way.

Why the selfie generation struggle with social media maturity

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?

How to keep up with online trends

How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?

A generation of social media fakers

People desperately seeking attention and validation through social media are at risk of becoming a sub-class of "social media fakers".

Social media trends in 2013

I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too. If there's something incredibly unclear, just post your comment and I'll make sure to expand my reasoning.

From the archive

The hippie web is dead

In 2008, I described the social web as the hippie web. Some people thought that was funny, especially those who also thought that some of...

Henriette Weber’s thoughts on creating instead of competing

You make your mark in social media by creating, not competing. Henriette Weber runs the acclaimed social web agency Toothless Tiger.