The Public Relations Blog

Behavioral Psychology

The Baader-Meinhof phenomenon

Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.

“I’m quitting social media”

"I’m quitting social media.” Yes, it can certainly feel like that sometimes. The other day, I stumbled upon the article Going Postal — A psychoanalytic reading...

58 logical fallacies and cognitive biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Survivorship bias: The story about Abraham Wald and the WWII airplanes

Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.

Craving more — creating an illusion of scarcity

The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.

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58 logical fallacies and cognitive biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Survivorship bias: The story about Abraham Wald and the WWII airplanes

Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.

“I’m quitting social media”

"I’m quitting social media.” Yes, it can certainly feel like that sometimes. The other day, I stumbled upon the article Going Postal — A psychoanalytic reading...