The Public Relations Blog

Behavioral Psychology

The useful idiot syndrome

By overcompensating to signal our personal moral value, we might be acting like useful idiots for those who doesn't support our agenda.

The Baader-Meinhof phenomenon

Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.

“I’m quitting social media”

"I’m quitting social media.” Yes, it can certainly feel like that sometimes. The other day, I stumbled upon the article Going Postal — A psychoanalytic reading...

58 logical fallacies and cognitive biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Survivorship bias: The story about Abraham Wald and the WWII airplanes

Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.