Your Brand Has Zero True Fans
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
The New Modus Operandi for Public Relations Professionals — Creativity as the Differentiator
Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
How to Create a Data-Driven Marketing Strategy
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Critical Mass in Social Media — How Many Followers Do You Really Need?
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message
I was in Italy in the middle of summer, and it was hot.
The Italian fashion brand I...
Get a Data Warehouse — The First Step to a Data-Driven Marketing Strategy
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
