Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
There's an invisible contract between a brand and its social following.
We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.