A brand website should be an online basecamp; a place for like-minded people to come together, test ideas, put up your roadmaps and go over your logs.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...