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Here you’ll find all Doctor Spin’s articles on branding, strategic communication, and social media strategies.

All companies are using business data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.
"Why doesn't your brand speak out against X?" Social media makes brandcalling accessible to all and much easier than ever before. Here's how to deal with it.
In terms of corporate communication, businesses in general — and startups in particular! — should focus less on storytelling and more on storycrafting.
In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.
If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.