The Public Relations Blog

Strategy

Deplatforming as a public relations strategy

In digital strategy, deplatforming is one of the most aggressive tools that an organization can utilize. When should a platform owner deplatform someone?

Your marketing analysis is probably quite stupid

I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.

5 communication strategies that will be successful in 2021

Getting your communication strategies right from the start is more important than ever — especially in 2021. Here are five of those strategies.

Level 5 communication — why good is the enemy of great

Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.

Unique selling points are powerful — but should be used with care

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

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