The Public Relations Blog
Strategy
Marketing Strategy
Yes, your marketing analysis is probably stupid
I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.
Comms Strategy
5 communication strategies that will be successful in 2021
Getting your communication strategies right from the start is more important than ever — especially in 2021. Here are five of those strategies.
Comms Strategy
Level 5 communication — why good is the enemy of great
Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.
Comms Strategy
Unique selling points are powerful — but should be used with care
Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.
Comms Strategy
Coworker advocacy by adjusting the corporate narrative
Ensuring coworker advocacy is easier said than done. Getting colleagues to appreciate and engage in corporate communication has always been a tall order.
