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Here you’ll find all Doctor Spin’s articles on branding, strategic communication, and social media strategies.

How to Create a Data-Driven Marketing Strategy

How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Critical Mass in Social Media — How Many Followers Do You Really Need?

Critical Mass in Social Media — How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...
Get a Data Warehouse — The First Step to a Data-Driven Marketing Strategy

Get a Data Warehouse — The First Step to a Data-Driven Marketing Strategy

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
Conversion Theory — The Disproportionate Influence of Minorities

Conversion Theory — The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Taking on a Stupid Majority — The Most Efficient Underdog PR Strategy

Taking on a Stupid Majority — The Most Efficient Underdog PR Strategy

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
The Follower Contract

The Follower Contract

There's an invisible contract between a brand and its social following.
How to Build a Personal Brand

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Beware of Front Page Cannibalism

Beware of Front Page Cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
Surf’s Up — Riding the Wave of Engagement

Surf’s Up — Riding the Wave of Engagement

How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
Headline Optimisation with WordPress

Headline Optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.