The Public Relations Blog

Strategy

Yes, your marketing analysis is probably stupid

I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.

5 communication strategies that will be successful in 2021

Getting your communication strategies right from the start is more important than ever — especially in 2021. Here are five of those strategies.

Level 5 communication — why good is the enemy of great

Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.

Unique selling points are powerful — but should be used with care

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

Coworker advocacy by adjusting the corporate narrative

Ensuring coworker advocacy is easier said than done. Getting colleagues to appreciate and engage in corporate communication has always been a tall order.

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