How to Create a Data-Driven Marketing Strategy
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Critical Mass in Social Media — How Many Followers Do You Really Need?
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message
I was in Italy in the middle of summer, and it was hot.
The Italian fashion brand I...
Get a Data Warehouse — The First Step to a Data-Driven Marketing Strategy
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
Conversion Theory — The Disproportionate Influence of Minorities
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Taking on a Stupid Majority — The Most Efficient Underdog PR Strategy
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
The Follower Contract
There's an invisible contract between a brand and its social following.
How to Build a Personal Brand
We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Beware of Front Page Cannibalism
Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
Surf’s Up — Riding the Wave of Engagement
How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
Headline Optimisation with WordPress
If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
