Corporate Comms

Corporate cringe — the overlooked problem of poor taste in communications

It's corporate cringe. Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill.

Public relations explained for C-level executives

As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?

3 contrarian strategies for better remote work

Many organisations have difficulties with getting remote work to work. The typical strategy is to focus on technical solutions. However, there are...

Corporational determinism: The new paradigm for launching products

In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.

Stoic philosophy for PR professionals

Based on stoic philosophy for PR, obstacles must be seen as opportunities to grow. In this view, hardships will be powerful tools for conquering public opinion.

public relations (noun) – abbr. PR
the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Learn more about PR.

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From the archive

Your CSR is boring — you’re picking the wrong fights

Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.

A PR framework for startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.

The publics in public relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

Finding publics (as opposed to target groups)

Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.

Typical public relations objectives for businesses and organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.