The Public Relations Blog

Corporate Comms

Why you should never use the word “unique” in your PR copy

Many PR professionals, who honestly should know better, still cling to the word "unique" — even to the point of fiercely defending its use.

Stakeholders in public relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.

Corporate cringe

It's corporate cringe. Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill.

Public relations explained for C-level executives

As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?

3 contrarian strategies for better remote work

Many organisations have difficulties with getting remote work to work. The typical strategy is to focus on technical solutions. However, there are better ways...