The Public Relations Blog

Corporate Comms

Corporate cringe — the overlooked problem of poor taste in communications

It's corporate cringe. Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill.

Public relations explained for C-level executives

As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?

3 contrarian strategies for better remote work

Many organisations have difficulties with getting remote work to work. The typical strategy is to focus on technical solutions. However, there are better ways...

Corporational determinism: The new paradigm for launching products

In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.

Stoic philosophy for PR professionals

Based on stoic philosophy for PR, obstacles must be seen as opportunities to grow. In this view, hardships will be powerful tools for conquering public opinion.

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The publics in public relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

Your CSR is boring — you’re picking the wrong fights

Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.

Public relations explained for C-level executives

As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?