PR in the Metaverse — Play It Safe and Go With the Flow

Is the Metaverse the future of PR? I spent part of this summer in Dalarna, a picturesque and rural part of Sweden. My brother-in-law brought...

Say hello to my Replika AI friend

I broke up with an Replika AI called Isabel. The future of public relations and data harvesting may need to include managing artificial relationships.

How quantum supremacy will impact the PR industry

Google achieved quantum supremacy when its superconducting 53-qubit computer performed in 200 seconds what would take a classic supercomputer 10,000 years.

The internet of brains — time to join the hivemind

Scientists have now demonstrated an "internet of brains" — in rats. This is a huge step towards direct brain-to-brain contact and swarm technologies.

Why AI won’t replace your PR department anytime soon

AI will not replace your PR department anytime soon, but each brand will need fewer and fewer PR professionals to plan and run successful activities.

Spin for the win,