Community Management

Many brands have zero true fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

The super-happy customer — an altruistic approach for better public relations

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

A community manager’s job description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

How to deal with online trolls

Here's how to deal with online trolls who are messing around with your company, whether in social media, comment sections, or forums.

Group sizes (from support cliques to tribes)

Humans tend to organise themselves in stable group sizes. These group sizes range from support cliques (3-5 people) to tribes (1,000-2,000 people).

public relations (noun) – abbr. PR
the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Learn more about PR.

More PR Blogs

From the archive