The Public Relations Blog

Community Management

Community Management

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

Community Management

Many brands have zero true fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

Community Management

The super-happy customer — an altruistic approach for better public relations

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

Community Management

A community manager’s job description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

Community Management

How to deal with online trolls

Here's how to deal with online trolls who are messing around with your company, whether in social media, comment sections, or forums.

Here you’ll find all Doctor Spin’s articles on community relations, customer loyalty, and brand communities. Most popular: Group sizes — from cliques to tribes Too many brands have zero true fans How to deal with internet trolls 👉🏻 Get new articles to your inbox — subscribe to the newsletter today!

Most popular

Group sizes (from support cliques to tribes)

Community Management

Humans tend to organise themselves in stable group sizes. These group sizes range from support cliques (3-5 people) to tribes (1,000-2,000 people).

A community manager’s job description

Community Management

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

How to deal with online trolls

Community Management

Here's how to deal with online trolls who are messing around with your company, whether in social media, comment sections, or forums.