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Social Networks

Here you’ll find all Doctor Spin’s articles on social networks like Facebook, Instagram, YouTube, Pinterest, TikTok, etc.

Most popular:

How ghost followers destroy your social media accounts
Dark social: The peer-to-peer sharing that’s hidden from us
Group sizes: From cliques to tribes

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When the world's most powerful person speaks, it makes sense to listen carefully.
So, no money for European press publishers from Google. Instead, these publishers will now get less qualitative traffic from search engines.
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.