Social Networks

The case against Twitter’s decision to ban political advertising

After the Cambridge Analytica scandal, Twitter's decision to ban political advertising plays to people's fear of data-mining and their distrust of politicians.

My notes on Mark Zuckerberg’s speech at Harvard University

When the world's most powerful person speaks, it makes sense to listen carefully.

No Google licensing fees for European publishers

So, no money for European press publishers from Google. Instead, these publishers will now get less qualitative traffic from search engines.

How ghost followers are destroying your social accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

Facebook Zero — your first fix was free

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."

From the archive

17 cool brand tweets

A collection of cool brand tweets. Maybe it's time for your brand to go outside of your Twitter comfort zone, too?

Dark social — the online interaction we just can’t see

Enter dark social — Alexis Madrigal, senior editor at The Atlantic, might have coined a new buzzword amongst social media marketing professionals.

How many Facebook updates to post per day

How often should you post to your Facebook page? Actually, it's not a fixed number, but more of an algorithmic wave-ride.

How to completely waste your budget on social media marketing

Lots of companies waste money on social media marketing — despite good intentions. Which pitfalls could you avoid?