The leaves are falling

So, the leaves are falling.

And autumn is calling. And few things makes me happier.

As strange as it may sound, I always feel born again in the autumn. I love the colours, the crisp air.

I almost felt like an intruder, pointing my camera into the small gardens as I walked passed them.

There’s something about the breaking point between the lingering, dark, and intensive green paired with the warm colours of autumn.

Memories of summer.
Memories of summer.

I know that this colour palettes won’t last long, maybe only for a couple of weeks. But then, what is good that also last forever?

It’s the passage of time that makes the temporary so valuable, so beautiful. The eternal is overrated, in my opinion.

The leaves are falling, but I’m sure that this roe deer was more hoping for falling apples than leaves.

I decided to call him Newton. I thought that was clever, but I’m sure that Newton wouldn’t care about that.

Photos are taken with a Canon 5D MkII and a 50mm 1.8 lens.

Avatar of Jerry Silfwer
Jerry Silfwerhttps://doctorspin.org/
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.

Community Management

“In the age of the algorithms, no brand can grow without help from others.”

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Corporate Comms

“Corporate comms is the art of making a business sound like a human.”

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Media Relations

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PR Industry

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Reputation & Crisis

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Content Marketing

“My PR philosophy is that a strong magnet is better than a loud megaphone.”

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Inbound Marketing

“The most cost-efficient PR strategy is to prioritise inbound audiences over outbound.”

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Influencer Marketing

“Never underestimate brands who are able to reach other people’s audiences.”

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Social Networks

“Never in human history have people been able to organise themselves around common interests so quickly — and on such a scale.”

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Growth Hacking

“Algorithms exploit human behaviour, so we must exploit the algorithms right back.”

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Behavioral Psychology

“We take action based on our different perceptions of reality — not based on reality itself.”

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Communication Theories

“Given all the fallacies of and biases of human thinking, it’s no small wonder that we sometimes manages to communicate successfully with each other.”

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Market-Driven Journalism

“Journalism is a pillar of democracy, but it shouldn’t be mistaken for reality.”

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Media Issues & Politics

“The agenda is the sum of everyone’s power.”

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Persuasion & Propaganda

“Persuasion is humanity’s greatest hope; without it there’s only violence.”

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See this next

A photowalk in September

You can almost always take a photowalk. I’m learning that a photowalk can fix most things in life. You just grab your camera and you go out.