The Public Relations Blog

Digital Strategy

Deplatforming as a public relations strategy

In digital strategy, deplatforming is one of the most aggressive tools that an organization can utilize. When should a platform owner deplatform someone?

The online basecamp — focus on your website instead

Your brand website should be your online basecamp; a place for like-minded people to come together, test ideas, put up your roadmaps and go over your logs.

Critical mass in social media — you need this many followers

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

14 digital habits for politicians

A playbook of digital habits for politicians. Are your local politicians keeping up with the times?

The follower contract

There's an invisible contract between a brand and its social following.

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