The Public Relations Blog
Digital Strategy
Digital Strategy
The online basecamp — your website is now more important than ever
A brand website should be an online basecamp; a place for like-minded people to come together, test ideas, put up your roadmaps and go over your logs.
Digital Strategy
Critical mass in social media: This is how many followers you actually need
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
Digital Strategy
14 digital habits for politicians
A playbook of digital habits for politicians. Are your local politicians keeping up with the times?
Digital Strategy
The follower contract
There's an invisible contract between a brand and its social following.
Digital Strategy
Surf’s up — Riding the wave of social engagement
How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
Here you’ll find all Doctor Spin’s articles on digital strategy. Most popular: Iceberg publishing — the cool way to grow traffic and conversions The follower contract The online basecamp: Why your website is more important than ever 👉🏻 Get new articles to your inbox — subscribe to the newsletter today!
Most popular
Iceberg publishing — The cool way to grow traffic and conversions
A great website can be so much more than the sum of all pages linked from your site's navigation menu.
14 digital habits for politicians
A playbook of digital habits for politicians. Are your local politicians keeping up with the times?
Critical mass in social media: This is how many followers you actually need
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.